Before we launched this site, we had both been bloggers for several years. Nigel’s blog on his Everest Basecamp experience –www.ridpatheverestbasecamp.wordpress.com– has had 15,000+ page views from visitors in over 70 countries and Jane’s blog covering travel, family and her observations of life – www.lovemymondays.blogspot.co.uk – has had over 50,000 page views for her 140+ posts.
Our target audience
We are very clear on our target audience – people in their late 40s, 50s and early 60s who no longer have the day to day responsibility of bringing up a family and want to devote some time to themselves. These people may well be recent inheritance recipients or find themselves with pension lump sums. And gaining passport stamps is a key part of their new-found freedom. They are spread across the English-speaking world.
And, of course, that target audience describes us too. Nigel’s daughters are now of an age where they can fend for themselves and his work life as a freelance business coach (and maintaining his alter ego – The Commercial Traveller) gives him lots of flexibility to turn his focus to travel.
Jane’s a former award winning radio producer and newsreader; before that a newspaper journalist and PR officer for a world famous hospital. She’s watched her own two fledglings fly the nest and has flown a bit too, writing along the way, and picking up a travel blog award for her work.
The site so far
Our site and our social media channels continue to grow – especially during and after our 2 month whizz round the world in the autumn of 2016. Whilst we were travelling we were contacted by several national UK publications for input to articles. Here is an example from the Sunday Telegraph.
We’ve been featured in a guest interview on the very popular Eat Sleep Love Travel website. It’s available here.
Woman & Home Online – the online home of the UK’s most read woman’s magazine – devoted an article to Jane’s decision to take a break from work to go travelling. Although the original article has now been archived, an excerpt of it is carried here.
We’ve even been interviewed for Tongan radio!
And finally, Klout has us in the top 0.1% of people on the subject of #travel and we are consistently ranked in the Top 1000 travel blogs worldwide.
Danubius Hotels – we helped promote their Piestany hotel – Esplanade – in Slovakia, to an English-speaking audience after a renovation: review here.
Altstadt Hotel – we helped promote their Viennese boutique hotel to an English-speaking audience: review here.
Scotch Whiskey Experience – we helped promote their attraction worldwide with this video review.
Indochine Junk – we helped promote their Dragon Legend II cruise in Vietnam to an English-speaking audience: review here.
We are in conversation with a number of travel organisations and tourist boards about promotion to the empty-nesting community. Why not get in touch to see how we could work together?